Produce brands don’t often get a lot of design love. That was the case with Leonardo’s Produce, a company that has been synonymous with quality produce and loyal service since 1958. We redesigned their exiting logo, marketing materials, and website to create a fresh identity that better aligned with their commitment to providing the freshest, safest products.

For over 30 years, Detroit restaurateur Joe Vicari has opened restaurants based on three basic principles: Fresh authentic cuisine, impeccable service, and a warm, inviting atmosphere. And we’ve been along for 25 of those years, building unique and long-lasting brands for several of their award-winning restaurants.

Bagger Dave’s was looking to better define their identity and refresh branding for 15+ stores via radio, TV, wearables, menus, and print. We helped position them as one of the top burger taverns in the region.

In The Palms building, modern office space meets historial design. Located in the center of Detroit, The Palms also houses the famous Fillmore Detroit theatre. We were tasked with creating an identity and website to help attract businesses looking to lease office space. The result is a brand that feels at once modern and nostalgic–a perfect representation of the building itself.

Album covers. Gig posters. Wine bottles. You’ll find all the random, fun projects we’ve worked on here. It’s everything but the kitchen sink. 

Liveline Technologies, a Cooper Standard company, is dedicated to improving manufacturing performance by harnesses the power of Artificial Intelligence. Midnite Oil was brought on to brand this new venture and help attract talent during their pre-launch mode. The resulting idenity is modern and unique, while still keeping aligned with the Cooper Standard brand.

Bloom City Club, a cannabis dispensary located in Ann Arbor, Michigan, is dedicated to provided the highest quality cannabis in a safe and welcoming environment. But their existing brand need an upgrade in order to better communicate their message. The resulting redesign positions them as a place of wellness, warmth, and education.

Founded in 1996 by legendary baseball player Kirk Gibson, The Kirk Gibson Foundation for Parkinson’s is dedicated to raising awareness and funding research through collaboration, cooperation, and teamwork. In addition to creating the foundation brand and website, we developed the identity and print materials for the “Everybody vs Parkinson’s” 2019 Gala, which raised over over $1.5 million for Parkinson’s programs and research.

El Charro, a family-owned Mexican restaurant chain, was looking to rebrand themselves and refocus efforts. In addition to a new logo, Midnite Oil recommended a food truck concept be implemented, refocused messaging on their unique Puffy Taco, and redesigned menus. The result is a brand experience that feels authentic and casual. Plus a few awards in the process, including Hour Detroit’s 2019 Best Mexican Restaurant.

The Elia Group needed assistance in developing a concept for a high-end, high-visibility restaurant in the heart of Detroit. Our task was to help set this new company apart in a burgeoning Detroit restaurant scene. We created a sleek, refined, yet playful aesthetic through brand development and menu design, landing them Hour Detroit’s 2018 Restaurant of the Year.