El Charro, a family-owned Mexican restaurant chain, was looking to rebrand themselves and refocus efforts. In addition to a new logo, Midnite Oil recommended a food truck concept be implemented, refocused messaging on their unique Puffy Taco, and redesigned menus. The result is a brand experience that feels authentic and casual. Plus a few awards in the process, including Hour Detroit’s 2019 Best Mexican Restaurant.
research & strategy / branding / MENU DESIGN / print design / web development / email marketing