Branding

Branding

Identifying your product or service and distinguishing it from your competition is a huge contributor to your overall success. Delivering your brand message, establishing credibility in the marketplace, and catching the attention of a potential customer are all things we’ve done effectively. That’s branding, baby.

BRANDING / research & strategy / design 

Detroit Tigers

Detroit Tigers

For over 20 years, Midnite Oil has been the primary provider of graphic design work to the Detroit Tigers, including promo work like bobbleheads, ballpark signage, logos, brand styleguide, season ticket books, event-specific collateral, and more. The iconic ‘D’ wouldn’t be in play without a little Midnite Oil magic.
research & strategy / branding / print design / environmental design

Chicken Shack

Chicken Shack

With 21 locations and numerous awards under their belt, Chicken Shack has been well known (and well loved) in Michigan since 1956. When Chicken Shack came to us for a carry-out menu redesign, we knew we wanted to a look that was retro, yet would look tasty in any decade. We have since carried that refreshed look through drive-through menus, interior signage and murals, and a full website redesign.
research & strategy / branding / MENU DESIGN / web design & development

Treetown

Treetown

Made-from-scratch recipes and high-quality ingredients are the name of the game for TreeTown, a progressive and unique line of cannabis products inspired by the diverse beauty of Ann Arbor, Michigan. We took inspiration from Ann Arbor’s dense and abundant forestation in creating the TreeTown brand and packaging. The resulting designs and customs illustrations are a celebration of nature’s gifts.
research & strategy / branding / illustration / packaging design / print design

Dave & Buster’s

Dave & Buster's

With over 100 stores, Dave & Busters is the go-to spot for innovative food and drinks, the hottest games, and a sports bar that crushes the competition. Midnite Oil helps broadcast that lofty reputation through bold design that banishes the boring and focuses on fun.

research & strategy / branding / MENU DESIGN /
in-store pop / ooh / email marketing

Damico Contracting

Damico Contracting

For over 40 years, Damico Contracting has been providing professional construction services to Southeast Michigan and beyond. We leveraged their decades of quality service to create a brand refresh that speaks to the past, while looking towards the future. Grounded tones and classic shapes merge with contemporary colors and typefaces to create a timeless new look.

RESEARCH & STRATEGY / BRANDING / WEBSITE DESIGN & DEVELOPMENT / COPYWRITING

Brine Oyster House

Brine Oyster House

New Orleans-style jazz is set to fill air in this new Grosse Pointe Oyster bar. The concept design and branding draws inspiration from Bourbon Street, featuring a wraparound second-story patio and a full display of fresh daily oysters. The resulting brand is fresh, refined, and timeless.

RESEARCH & STRATEGY / BRANDING / MENU DESIGN

The Statler

The Statler

Nestled in the center of Detroit’s entertainment district, The Statler offers classic French-inspired cuisine with a slightly modern twist. Modeled after a French neighborhood bistro, the brand is refined, yet playful and approachable.

RESEARCH & STRATEGY / BRANDING / SIGNAGE