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ESTD. 1994



Based in the heart of downtown Detroit, Midnite Oil has been making brands more engaging since 1994.

01   Design at our core

If you’re looking for ransom, I can tell you we don’t have money … but what we do have are a very particular set of skills. Skills we have acquired over a very long career. Skills that make us a nightmare for other design agencies (but a huge asset to you).

02   strategic thinkers

We specialize in memorable creative solutions. And we understand that means more than just design. It means using strategic vision and cultural insight to solve creative challenges. The result is a comprehensive, thoughtful, and engaging story for your brand.

03   fun at parties

Invite us to any shindig and we’re guaranteed to have a good time. We bring that same energy to the office, where it’s always ideas over egos. We’re efficient, cutting edge, easy-going, and exceptionally good at helping your customers “get” you. (Because who doesn’t want to be “gotten” more?)

We’re fueled by our crazy love for what we do, the people we get to do it with, and the clients we do it for. Check out the result of some of that love below.


We’ve worked with brands near and far in a variety of industries.